Northern Mechatronics
Northern Mechatronics Inc. is a designer and manufacturer of wireless communication modules based out of Waterloo, Ontario. They were in search of a brand and website designer to round out their website team while they overhauled their site and back-end systems.
Project Goal
To bring Northern Mechatronics up into the “big-leagues” by creating a refreshed brand and website that demonstrated their expertise, professionalism, and uniqueness amongst larger industry competitors.
Execution
Brand Identity Upgrade
Website Design (collaborating with a developer)
Documentation Design
Marketing Materials Design
Discovery
We started off with a Discovery call to dive deeper into Northern Mechatronics’ values, goals, and vision for the project. Working collaboratively with their website team, we developed an upgrade to the existing brand identity with a diversified colour palette and new typography system.
Results
50% increase in customer inquiries
Greater confidence in their ability to compete with larger competitors
Awesome value of products and services is properly communicated
Testimonial
"Reese was a delight to work with; she was quick to respond, efficient with her time, provided ample options for design decisions, and ultimately exceeded our expectations for our web design. We'll certainly be using her services in the future whether for larger projects or for small design reviews. Thanks Reese!"
- Nic D.